The Biggest Names in Digital Marketing Today

With more people online than ever in 2019, digital marketing is one of the fastest-growing fields in the world. For industry leaders, established brands, and up-and-coming companies, digital marketing campaigns are how companies of all sizes are attracting new customers in 2019.

Instead of advertising in newspapers, magazines, and on television, companies are now creating eye-catching Instagram picture advertisements, hilarious YouTube commercials, and customized Facebook content that is sure to catch the eye of folks browsing online.

With digital marketing becoming so popular, you’re probably wondering: “Who are the biggest names in digital marketing today?” In this article, we’ll list the biggest names currently operating in the online marketing space.

Quicksprout’s Neil Patel
Neil Patel is a serial digital entrepreneur who has created a bunch of companies over the past few years. Labeled by Forbes as a top 10 online marketer, Patel is the mastermind behind brands like Hello Bar, Crazy Egg, and KISSmetrics.

Patel has also helped companies like Amazon, General Motors, NBC, and HP with various online marketing projects, making him one of the most versatile marketers on the Internet today. President Obama even recognized Patel’s marketing prowess, describing him as one of the “Top 100 Entrepreneurs Under 35” in a United Nations presentation.

Rand Fishkin at SparkToro and MOZ
If SEO is what you’re looking for, look no further than Rand Fishkin. Fishkin has long been one of the most respected names in the search engine optimization game, as he is the former CEO and founder of MOZ, one of the web’s most innovative SEO tools.

Fishkin recently left MOZ and started SparkToro, a software company aimed at helping businesses better connect with their prime customers.

MarketingProf’s Ann Handley
Handley has been hailed by Forbes as the most powerful woman in social media. One reason why Handley is so influential in the online world is that she’s a partner at MarketingProfs, a digital education firm that teaches people how to create memorable online marketing campaigns.

Ann Handley is also the author of two best-selling digital marketing books, Everybody Writes and Content Rules.

Justyn Howard at Sprout Social Incorporated 
Justyn Howard is one of the biggest names in digital marketing today for his work at Sprout Social. Sprout Social has helped over 24,000 brands make their social media platforms more innovative, engaging, and eye-catching for a younger generation of consumers.

Originally posted on AlexPodgurski.com.

Affordable, Efficient Entrepreneurship with Streamlined Technology

The world of technology is often seen as a world of investment and innovation. Although many major businesses spend heavy resources on new technological breakthroughs or bleeding-edge tech, there are some cost-saving options.

Entrepreneurs who start their businesses today are entering a world ripe with information and best practices. Struggling happens as businesses try to make their mark on the global stage, but new businesses who want local, regional appeal have great opportunities. Here are a few ways that technology powers entrepreneurship through lower costs, efficiency, and better idea delivery.

Automation is Yesterday, Not the Future
Why click the same button on multiple screens? Why type the same words or numbers into multiple forms? Why do any repetitive tasks hundreds, thousands, or millions of times?

From scripts that can enter repetitive data into your apps and forms to assembly line machines that can handle specific factory tasks, automation has become the modern phase of efficiency. Like assembly lines and robotics in headlines of the past, automation has to be embraced for higher volumes.

At its core, automation is all about programming your digital assets to do work on its own — pre-programmed entries for fields and forms that you already know in the past. Today, Artificial Intelligence (AI) assists automation by figuring out what to do with changing, but similar tasks. It’s all about figuring out patterns. That said, if you’re starting a new business, you benefit from having lots of old-world automation that can cut down on paperwork and most repetitive tasks.

Speech-to-text, massive administrative tasks, and handling basic customer service issues can happen with commercial on the shelf (cots) software or services from managed IT services companies who can tailor their tested techniques to your needs.

Once you confirm that your business is moving faster and more efficiently, you can fold those savings into other parts of your business–or figure out what experimental reaches of artificial intelligence can do for you.

Digital Point of Sales (PoS) Saves Money
Cash registers have been in trouble for a long time. Throughout the 1980s and 1990s, the electronic cash register has been a bug-ridden necessary evil that was faster than the old crank-operated cash register that could be fixed with a screwdriver if needed.

Modern PoS terminals are faster, more efficient, and include a lot more features. Although there was a short period where digital PoS terminals suffered the same woes as error-filled Windows and Mac computers, the current age has fewer tech problems. With a digital PoS terminal, you can handle business the old way or in many new ways. You can either create your inventory database using the PoS company’s system or import your existing inventory if you’d like to stay vendor-neutral.

You can handle cash payments and many types of digital payment. With so many cryptocurrencies and possible future currencies coming out, digital terminals will be a necessity.

For receipts, your customers can either print paper, send an email, send text, or opt-out of receipts entirely. This also delivers an important layer of consent, as customers can sign up for your newsletters and become part of the brand by their own choosing.

Modern technology has a lot to deliver to entrepreneurs. Contact a business technology expert to discuss ways to revolutionize your new idea or to reinvent parts or entire concepts of your business.

Originally posted on AlexPodgurski.org.

Should You Become an Entrepreneur? These Questions May Help You Get There

For many people who are passionate about business, becoming an entrepreneur is both an exciting and anxiety-inducing prospect. Starting and running a company can be the fulfillment of a person’s lifelong passion, but the process can also require entrepreneurs to undertake enormous challenges and regularly cope with the prospect of failure.

Here are just a few ways to know if you’re ready to take the plunge and become an entrepreneur, and why making the right decision about starting a business can be a truly life-changing experience for the better.

A Willingness to Socialize
To be a great entrepreneur, it is often necessary to develop strong social skills. Running a business requires clear communication with investors, employees, and customers, and for introverts, that kind of social pressure can sometimes seem like a very tough sell. However, the truth is that some of the most successful entrepreneurs in the world experience social anxiety.

Far from being the life of the party, in fact, business leaders like Bill Gates and Mark Zuckerberg likely have an easier time relating to computers than they do to people. But shyness didn’t stop these leaders from making the important social connections necessary to launch their businesses.

A Passion for the Work
As many entrepreneurs know, the decision to start a business should not be undertaken lightly. To really get business through its formative stages, founders must work long hours and deal with a veritable gauntlet of tough decisions.

Fortunately, a true passion for a business idea can make the process of creating a start-up company easier. Elon Musk is said to work over 100 hours per week, but he also uses his passion for science and technology to make his work interesting and enjoyable. Indeed, when entrepreneurs can truly enjoy their daily tasks, the prospect of dealing with long hours and tough obstacles can feel challenging and even fun.

A Great Idea
To really succeed as an entrepreneur, it is no secret that business leaders need to create compelling and useful products and services; having a realistic appraisal of one’s strengths and weaknesses in the development stages of a business is undoubtedly an essential quality of success in entrepreneurship.

Indeed, great entrepreneurs should run their ideas by a variety of people they trust before attempting to launch a business. Before Apple Inc. sought out its first investors, Steve Jobs and Steve Wozniak thought long and hard about whether their computers were worth investing in. Their realistic approach to the market made their company an unparalleled success in the computer industry.

For these reasons, the decision to found a company isn’t always an easy or straightforward process. With the right preparation, however, aspiring entrepreneurs can seize the moment and bring their ideas onto the world stage. Truly, that is entrepreneurship at its best!

Originally posted on AlexPodgurski.net.

The Best Social Media Management Resources

Using social media effectively is more difficult than it looks. There are a right way and a wrong way to use it, and not everyone realizes the right way. Many people are under the mistaken impression that posting their links on social media is all they need to do to market themselves. Yet nothing could be further from the truth.

Social Media Blogs
There are certain tools that can and should be used to manage one’s social media. It takes a combination of many of them to be successful at this. A good tool to start with is social media marketing blogs. Those that subscribed to and read one will be able to keep up with the latest in social media use. These blogs are written by industry professionals, making them an extremely valuable source of information. Some of the best blogs to follow are Social Media Explorer and HubSpot Marketing.

Social Media Podcasts
Keeping up with social media is about more than just reading blogs. Certain podcasts are also an excellent resource to use. One of them is the Social Media Marketing Podcast. Run by an expert blogger, it includes parts of interviews with industry professionals. The podcast also includes social media success stories to keep listeners inspired.

Online Marketing Courses
There are many online marketing courses that teach students how to best use and manage their social media accounts. For example, HubSpot Academy offers a class on using Instagram to market a business. It also offers a quick class on Facebook marketing. In addition, Udemy offers a free course on how to become a social media consultant.

Social Media E-Books
Aside from blogs, podcasts, and marketing courses, e-books are also a valuable source of information on using social media. Topics include how to build an effective LinkedIn page, Instagram as a business tool, and growing an audience of followers on Facebook and Twitter. For those just starting out, many e-books offer an introduction to social media marketing.

Conclusion
The Internet is a vast source of social media management resources. With so many avenues to choose from, anyone can quickly become an expert in social media. The subject is one that requires ongoing studies.

Originally posted on AlexPodgurski.com.

Why Marketers Can Benefit From Knowing How To Code

In today’s digital world, advertising and marketing involve more than just smart campaigns that grab the attention of consumers. You have to be sure those advertisements reach your intended audiences, and that is made easier through the use of online services. However, this also requires a minimal understanding of computer coding. Learning more about it can provide you with several advantages over less informed marketers.

You Won’t Need to Hire a Professional
If you don’t know much about HTML coding, you’ll be forced to hire a programmer, and that can be a costly expense. In taking the time to learn the basics of coding, you can write or edit code for your blog, an email newsletter, or a paid online ad. In addition to being able to turn your ideas into reality, you’ll also be saving a significant amount of money on your operating costs. This will help you lower your rates for your clients while still offering top-quality marketing services.

Create Unique Content
As a digital marketer, you can rely on prefabricated content, or you can create your own original work. Using your own coding skills will help you create dynamic ads and websites for your clients, which will help them stand out and grab consumer attention. While other marketers may be forced to use stock images and templates, you’ll be able to create original ad campaigns and other types of content that match each client’s needs.

Move Beyond Marketing
The more you use your coding skills, the better you will become at creating rich, user-friendly content. This will give you a more marketable skill set. While marketing may be an exciting and interesting field, you may hope to move into something different in the future. By developing coding skills, you can open up a world of new opportunities for yourself, which may lead to more lucrative and more challenging career paths.

These are just a few of the benefits that learning coding can provide. You’ll also have the satisfaction that comes with learning a new and useful skill. As we move forward, we’re relying more and more on digital content, which means your coding skills will always be highly valued. This is a skill that will be sought after for years to come.

Originally posted on AlexPodgurski.org.

5 Ways to Better Build Your Brand

In business, branding is an important aspect that helps to position your business as a competitive entity across the market. When focusing on branding your business, emphasis should be put on ensuring that you create a strong and recognizable brand that is capable of inspiring customer loyalty. A successful business branding process should be comprised of the following major aspects.

Creating values
Value creation is an important element to start with when creating a corporate brand. The values that your business focuses on are replicated across the business’s day-to-day operations. Values such as showing commitment to sustainable resource utilization, emphasis on innovation, commitment towards customer service, and value for corporate social responsibility define the business’s internal operations. Such values help the business to have an easy time penetrating the market.

Aligning your business properly
The process of value creation should be accompanied by an emphasis on aligning your business towards meeting those values. This step is crucial as it allows you to reinforce every aspect of your business and ensures that customers and the market at large get value for what they invest in. It, therefore, ensures that your business lives up to the expectations.

Utilize social media
Social media is a major trend in the world today. For your business to enhance its ability to create a better brand, social media may come in handy. This can be done by creating a business social media page from where your business can actively interact with customers. Social media engagement can help your business to share ideas through blogs, videos, podcasts, and other forms of content with customers.

Define your niche well
It is also important to ensure that you identify a certain aspect of focus as it relates to your customers. Narrowing down your target market in terms of the products and services you render is much better than trying to serve and please everyone, something that thins out your focus, effectiveness, and efficiency.

Have a human touch
Your business should endeavor to interact with customers and the market in general, not just when customers visit to purchase products and services. Creating sufficient time to visit customers outside your business, such as during functions of corporate social responsibility nature, helps you to create and nurture a strong brand image.

Originally posted on AlexPodgurski.com.